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Phenix’s founder, Kazuo Tajima, has unparalleled knowledge and experience of the world ski-market, reaching from the slopes of Japan to the pistes of Europe and the United States. He was dedicated to creating top-notch skiwear for enthusiasts and professionals alike.Constantly redefining the boundaries, Phenix has always been a leading innovator, unafraid of embracing the latest materials, technologies and fashion.
Phenix originated from Japan, has now grown into a successful and prestigious sportswear brand believing there’s no boundaries of our potential when we set free our minds and souls.